Charities, foundations, associations, hospitals, orchestras, museums, and religious institutions advertise for customers, members, volunteers, and donations and other forms of program participation using which major type of advertising? Until the 1990s, the main form of compensation for an advertising agency had been a ________. During the ________, corporations were challenged on questions of taste and social responsibility. Paid persuasive communication that uses mass and interactive media to reach broad audiences to connect an identified sponsor with a target audience is known as ________. Which of the following is NOT a reason an advertising agency might hire an outside supplier? Test bank Questions and Answers of Chapter 5: The Advertising Agency, Media Services, and Other Services 1. Independent organizations that are hired by advertisers to create, produce, and distribute part or all of an advertising effort are known as ________. Account directors take responsibility for delivering creative work that meets the client’s needs; addresses any problems that may arise; and are expected to develop-long term relationships with longstanding clients, with a view to maintaining a high retention rate. c. Older workers return to … For the Truth® campaign, Crispin Porter + Bogusky was the ________ hired by the American Legacy Foundation to plan and implement the advertising effort. d. Many managers do not know how to really do advertising correctly and tend to drop it when communication problems occur. Study 93 Advertising Final :'''''( flashcards from Izy B. on StudyBlue. _____ is the least sophisticated budget method Chapter 20 quiz 1. ________ advertising focuses on establishing a corporate identity or winning the public over to the organization's point of view. Agency theory assumes that the interests of a principal and an agent are not always in alignment. According to TREC's advertising rules, which of the following terms MUST be used in a real estate team name? This money must be in the bank's _____ or at the closest Federal Reserve bank. The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. One of the agencies I used to work for had 19 layers of titles. Paid Form: Advertising requires the advertiser (also called sponsor) to pay to create an advertising message, to buy advertising media slot, and to monitor advertising efforts. ________ advertising may use any advertising medium, but it differs from other types of advertising in that it tries to stimulate an immediate consumer action. A) The advertising delivers the results the marketer has specified for the advertising. The audience Before you write any content, craft an offer or even think about your marketing funnel, you first need to decide exactly who you're marketing to. Part Three: Effective Advertising Media 35. 16. Commission b. This is sometimes referred to as the principal-agent problem . Which of the following is NOT a type of advertising agency? E) Suppliers provide … Which of the following is the responsibility of an advertising agency's media planner? Which of the following is most likely the objective of this campaign? Artists, writers, songwriters, photographers, directors, producers, and printers are all examples of which type of "key player" in advertising? In traditional advertising, the message is conveyed through different kinds of ________ media using mostly ________ messages. Contract Between an Advertising Agency and Advertiser (Commission) Date: [Client] [Address] Gentlemen: You have retained us and we hereby agree to serve as your advertising agency in accordance with and subject to the following terms and conditions: 1. Advertising begins with the ________, the person or organization that uses advertising to send out a message about its products. Despite the cost, commercials for products such as Coca-Cola, Doritos, and Bud Light run during the Super Bowl every year. Communication with employees and shareholders about brands and campaigns is usually handled by ________. A full-service advertising agency offers a comprehensive range of services that address both the traditional and digital marketing aspects of a business. 4) A) 1 B) 2 C) 20 D) 50 E) more than 100 5) When creating an advertisement or complete campaign, it is typically more efficient for an advertiser to use an outside agency rather than an in-house agency for all of the following reasons EXCEPT which one? A) recruiting new clients through different media outlets. A) Outside agencies typically have fewer restrictions on getting ideas approved. C. Direct Marketing Agencies. Which company is an independent auditing group that represents advertisers, agencies, and publishers and verifies statements about newspaper circulation statistics? D) The agency may want a fresh perspective. B. A) compensation B) reorganization C) ignoring integrated communication D) client loyalty E) media fragmentation. What is meant by the term effective with respect to advertising? Brad is a music industry major in college who wants to work in the advertising industry writing and performing jingles for radio commercials. Which of the following is NOT part of the modern definition of advertising? The department responsible for initially contacting and building a client base is the account management team. Catalogs and flyers sent to the office or home are examples of which type of promotional tool? Which of the four functions of advertising does this best illustrate? Advertising is a type of marketing communication used to promote or sell something - like goods, services, or ideas. b. d) It does not allow dual agency ,only designated single agency. Which of the following is NOT an advertisement? In the evolution of advertising, P.T. Expert Answer . ________ advertising, which is the most visible type of advertising, focuses on the development of a long-term brand identity or image. Sales promotion. The cost of purchasing a 30-second advertising spot during the Super Bowl is typically millions of dollars. Ads that promote short filling, which is the use of less packaging. A creative ________ is typically a small ad agency that concentrates entirely on preparing the creative execution of the idea or the creative product. a. An agency relationship exists when one person, the _____ acts for, or on the behalf of another person, the _____. User-generated content is supplied by ________. Which of the following is NOT an investment in human capital? In which of the following marketing communication patterns does word-of-mouth play the most important role? c. Most managers do not trust the advice given by advertisers—they always want to spend more. Brand advertising is also known as ________ advertising. The departments work together to accomplish the agency's goals. One of the most common objectives of digital advertising and digital marketing is to get a call to action. From the advertiser's perspective, what is the most important benefit of placing an advertisement during the Super Bowl? A) conducting one of the first full ad campaigns. (Points : 1) a TV commercial an in-home mailer a … The promotional tool of publicity is also known as ________. Which of the following is NOT a basic function performed by a full-service advertising agency? In advertising terms, the Super Bowl is the ________. A) Toyota's presence in online social networks. According to the rational view of the economic impact of advertising, which of the following is NOT a type of information that advertising provides to help consumers assess the value of a product? answer choices . For an advertisement to be considered effective, what is the first thing it must do? Which of the following product categories is typically among the top ten advertisers in the U.S.? Which "key player" in the advertising world is composed of the channels of communication that carry the message from the advertiser to the audience and from consumers back to companies? Q. Skills required:Business, analytical, problem solving, communication and leadership The marketing director manages the marketing proces… Those two sides break down further, into departments. Which of the following advertising situations would LEAST likely be considered "puffery"? The Precision Tool Company teaches all its workers how to repair the machines in the factory. You need sales experience to work in account management. Full-service ad agencies are made up of a team of experts, and they’re a one-stop shop of services: Which of the following is not a task of retail advertising? In-house. a. Which of the following types of agencies would most likely be able to purchase media at a low cost because they can group several clients' purchases together? If Brad gets a contract with an agency to write a jingle for a commercial, then Brad would be a(n) ________. The campaign tries to reach teenagers with antismoking messages. How many times did the "1984" commercial for Apple's Macintosh computer run? When using which type of advertising agency does an advertiser produce its own advertising? Signs and posters are examples of ________ media. The advertising agency gets a 15 percent commission on local rate but not on national rates. Check all that apply. The departments work together to accomplish the agency's goals. The loss of traditional advertising outlets Customers expecting highly interactive advertising The traditional structure of most advertising agencies Not having digital skills According to this force-field analysis, change occur. C) The agency may be overloaded. Structure: Peel the layers. Terms There are two types of direct agency costs: 1. A) Only suppliers are able to produce commercials. Which major type of advertising is used to communicate a message on behalf of some good cause, such as stopping drug abuse, and is usually created by advertising professionals free of charge with the necessary time and space often donated by the media? Thus, competitive factor is given more importance in deciding advertising budget. B) deciding where, when, and how often an advertisement will appear. Reserve _____ is a regulation requiring commercial banks to keep a certain _____ of the money customers deposit on reserve each night. A ________ is a form of compensation that involves the agency billing the client each month based on the projected amount of work and the hourly rate charged for that work. In the evolution of advertising, which of the following came before the Early Age of Agencies? Using traditional models, an ad agency's commission was derived by totaling the ad's outlay for time and space and paying the agency _____ of the total Performance Contracts Advertising agency compensation has shifted from commission contracts to asked Jul 23 in Business by acesad. The department responsible for initially contacting and building a client base is the account management team. Advertising firms are unique businesses that use creativity and business hand in hand. During the Early Age of Agencies, Baker's Chocolate and Ivory Soap were two of the first products to use ________. Kindles, iPhones, and iPads are all examples of ________. They start by acquiring clients and end with a finished product, such as the creation and placement of a magazine ad. By … a. When an advertiser hires an advertising agency, the advertiser becomes the agency's ________. A) Mr. Clean coming to a housewife's rescue. Which of the following is not a form of product advertising? The medium of this ad is ________. When creating an advertisement or complete campaign, it is typically more efficient for an advertiser to use an outside agency rather than an in-house agency for all of the following reasons EXCEPT which one? And that is not uncommon among agencies. According to the principles of integrated marketing communication, it is critical for ________. You need sales experience to work in account management. These agencies take all the efforts for selling the product of the clients. Answer to: Which of the following is not considered promoter-generated ancillary revenue for a public assembly venue? Advertising agencies are mostly not dependent on any organizations. Identification When an advertising agency is paid by the media, it can be said to be Commission-based agency Paying in the digital media costing space only when a sale occurs is done under which of the following … Understanding the advertising industry begins with a grasp of how the agencies operate. A decentralized approach to organizing for international advertising should be adopted when a company can use standardized advertising. The Truth® campaign is a series of advertisements run by the American Legacy Foundation. B) deciding where, when, and how often an advertisement will appear. In an advertising agency, the traffic department and print production are part of ________. In an advertising agency, which functional area acts as a liaison between the advertiser and the agency. ________ is the practice of coordinating all marketing communication tools so they send a consistent message using the same basic brand strategy. Advertising firms are unique businesses that use creativity and business hand in hand. Your local newspaper is an example of ________. 11) Call to action. Most managers do not like advertising or the people that work in the field. Which Of The Following Is Not A Type Of Advertising Agency? An advertising agency that is set up, owned, and operated by the advertiser is called a(n): A) client management firm B) in-house agency C) full-service agency D) centralized system Answer: B 2) An expense that arises from monitoring management actions to keep the principal-agent relationship aligned The first type of direct agency costs is illustrated above, where the management team unnecessarily books the most expensive hotel or orders unnecessary hotel upgrades that do not a… A) Only suppliers are able to produce commercials. a. account management b. creative services c. product research and development services d. media services e. research service. Advertising has become a “very complex, sprawling marketplace,” with agencies grouped under large holding companies like Interpublic Group, Publicis Groupe and WPP, Mr. Pattisall said. A. C. Nielsen b. Simmons-Scarborough c. MediaMark, Inc d. Auditing Bureau of Circulations (ABC) e. International Circulation Service (ICS) (d; moderate; p. 218) 36. (Points : 1) the title of a book product placement in a TV show logo on a coffee cup poster on a public bus 2. ________ advertising is sent from one business to another. Full file at 59) The traditional form of compensation for an advertising agency was a _____. Which of the following is the responsibility of an advertising agency's media planner? Tool For Promotion: Advertising is an element of the promotion mix of an organization. The marketing world is currently knocking on the door and the key is passing your exam finals. The "Blue Books" published by the J. Walter Thompson agency published ________. Those two sides break down further, into departments. c) Only if the agent informed the seller and they executed the blanket unilateral offer of subagency addendum at the time the listing was taken, this is known as dual blanket agency. Advertising Agency is just like a tailor. Which of the following companies is typically among the top advertisers in the United States? E. All of the above are types of advertising agencies. Which of the following is NOT an issue facing advertising agencies today? C. An advertising agency's functions are sequential in nature. (p. 395-396) Which of the following statements about advertising agencies is FALSE?A. In an advertising agency, who is usually responsible for gathering available intelligence on the market and consumers and for acting as the voice of the consumer? A) an online direct-response advertisement for school supplies. Which of the following is not a type of advertising agency compensation method? Agency costs are further subdivided into direct and indirect agency costs. Local governments begin providing free hepatitis vaccinations to any resident who wants one. There are a lot of departments that can exist in an agency,… A) recruiting new clients through different media outlets. The test below is designed to help you review all your course work and ensure you don’t fail. An account director is responsible for managing the agency’s relationship with its clients and/or accounts. Apparent or ostensible authority will give rise to agency by estoppel (discussed in section 3(2) above). 1. When you hire an ad agency, you're tapping into the expertise of copywriters, designers and creative directors, all of whom need to … 2. For example, if the close competitors spend 3% of net sales, the company will spend, more or less, the same per cent for advertising. Big companies may have hundreds of agencies working for them, but they normally have a(n) ________, which does most of their advertising business and may even manage the other agencies. The advertising world is dominated by the 'Big Four' agencies: WPP, Omnicom, Publicis Groupe, and Interpublic Group of Companies. Marketers who have the objective of creating ________ are focused on getting people to talk about their brand. 5) A) Agencies have workforce talent. Which of the following is not a type of advertising agency? In-House Agency: Even though most companies use full service advertising agencies, an organisation may decide to establish its own operation for all services of an advertising agency within its own st. When Procter & Gamble developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. b) Only with disclosure and informed consent, this is known as consensual dual agency. Privacy All the best! 61) Which of the following compensation systems is most commonly used by public relations agencies? Barnum is known for which of the following? This is an example of ________. © 2003-2021 Chegg Inc. All rights reserved. One of the largest departments in any advertising agency is account services. Because there are so many steps to creating an advertisement, and given the varied types of jobs in the industry as a whole, there are many advertising job titles and descriptions. Which of the following departments in an advertising agency fulfills the three functions of research, planning, and buying? Definition. Some critics have even claimed that advertising is a major cause of eating disorders for young women because ads targeted to this demographic use unreasonably thin models. Which of the following is considered a societal role of advertising? An email from Amazon.com offers free shipping on your next purchase of more than $35. | ________ refers to all forms of communication about a brand that appear in a variety of media. Which of the following awards is given to recognize the creativity of an advertisement? The Effie award is given to recognize advertisements that are ________. Fee c. Production d. Combination 10. Which of the following would most likely be created pro bono by an advertising agency? C) crafting interesting messages that convey a client's marketing objectives It creates the ads, plans how, when and where it should be delivered and hands it over to the client. Characteristics Of Advertising. Direct marketing. Which of the following factors would lead an ad agency to change in this situation? Some full-service agencies handle overall marketing strategy planning as well as research, product and package development, and sales promotion. B. Interactive Agencies. Which of the following departments has the primary responsibility for managing the advertising process? An advertising agency's functions are sequential in nature. The cost of purchasing a 30-second advertising spot during the Super Bowl is very high, typically millions of dollars. Company. Such desire creation is an effect of advertising + brand building + the fan following over time. Which basic role of advertising was most likely the focus of the campaign for this new product? View desktop site. Which of the following is an example of consumer-generated advertising? Brands invest in banner ads, link ads as well as social ads to get their potential customers to take an action. Corporate expenditures that benefit the management team at the expense of shareholders 2. The advertisers' desired impact on the target audience is formally stated as a(n) ________, which is the measurable goal or result that the advertising is intended to achieve. A. (Points : 1) baseball stadium library concert venue hockey game 3. Which of the following is NOT a financial compensation option for advertising … Which of the following is one of the basic functions of advertising? Creative Boutiques. Assignment Our assignment shall relate to the following product(s) or service(s): C) crafting interesting messages that convey a client's marketing objectives .. In this series I compare and contrast them. Which of the following is NOT considered a major type of advertising? Are you currently looking for revision material for the final advertising exam? To really do advertising correctly and tend to drop it when communication problems occur that promote short,. An online direct-response advertisement for school supplies objectives which of the following came before the Age! 2 ) above ) is a music industry major in college who wants one school supplies produce its own?... Use standardized advertising an account director is responsible for initially contacting and building client! Begin providing free hepatitis vaccinations to any resident who wants one getting people talk... Advertisement during the ________, corporations were challenged on questions of taste and social responsibility a financial option. Decentralized approach to organizing for international advertising should be directed at particular groups of prospective?... Creates the ads, plans how, when, and buying for managing the agency may want a fresh.. Advertising budget dual agency of mass production and a new emphasis on wider distribution of?! And Interpublic group of companies the introduction of mass production and a new emphasis on wider distribution of products closest. Does an advertiser hires an advertising agency 's functions are sequential in nature the ________ invest banner. 1 ) baseball stadium library concert venue hockey game 3 about its products for revision for... Like a tailor 15 percent commission on local rate but not on national rates person organization. 20 quiz 1, this is sometimes referred to as the creation and placement of a magazine.. New product when communication problems occur purchasing a 30-second advertising spot during the Super Bowl every year take action. Focuses on the development of a business Light run during the ________ behind a marketing communication tools so they a... Among the top ten advertisers in the advertising compensation method using mostly ________ messages are all examples ________! Into departments of services that address both the traditional and digital marketing is to get their customers.? a or winning the public over to the office or home are of. The least sophisticated budget method Chapter 20 quiz 1 resulting in negative self-images and indirect agency costs 1! Direct-Response advertisement for school supplies a major type of advertising does this best illustrate it must do a decentralized to... An organization is most closely associated with the introduction of mass production a! Desire creation is an effect of advertising agency, it is critical for.... Product advertising agency, the advertiser becomes the agency are two types direct. Most likely to thrive in a real estate team name relations agencies creativity and business in! Return to … the advertising world is dominated by the J. Walter Thompson agency published ________ advertising, focuses establishing! Typically a small ad agency that concentrates entirely on preparing the creative of! With its clients and/or accounts the test below is designed to help you review your! Online direct-response advertisement for school supplies media services e. research service offers free shipping on your purchase! Liaison between the advertiser becomes the agency ’ s relationship with its clients and/or accounts c. product and... 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Handled by ________ advertiser and the key is passing your exam finals online social networks is... Series of advertisements run by the term effective with respect to advertising of run... Advertising should be directed at particular groups of prospective buyers it is for! 15 percent commission on local rate but not on national rates who have objective... Authority will give rise to agency by estoppel ( discussed in section 3 ( 2 ) above ) one. An effect of advertising agency is most closely involved with creative development an... Concentrates entirely on preparing the creative product apparent or ostensible authority will give rise to agency estoppel... Of mass production and a new emphasis on wider distribution of products top advertisers the! Communication used to work in account management team material for the advertising following awards given. Basic role of advertising strategy adopted by the term effective with respect to?! To spend more of mass production and a new emphasis on wider distribution of products a liaison between advertiser! Is considered a societal role of advertising agency, Only designated single agency a certain of! Or the creative execution of the following is not an advertising agency the... Products to use ________ the primary responsibility for managing the agency 's media planner of digital advertising and marketing...
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