Facebook reach is always measured within a specified period. That’s when it’s time to get a little perspective on your Facebook reach – and here’s a step-by-step guide on how you can do it. You accomplish this primarily by posting better content -- ie. (For example after about 30 minutes the Post Planner page was still synchronizing). ), Prev: Facebook Reactions Are More Valuable Than Likes - How You Can Get More, Next: How to Write an About Page That People Will Actually Read, 10 Best Practices for Eye-Catching Social Media Images, How to Properly Size Your Images for Facebook, Twitter, LinkedIn, Instagram and Pinterest. Reach is the number of people who have seen your post. Daily Reach is different from Potential Reach, which estimates how many people you … Facebook Video Reach vs. Views. Post reach is the number of people who saw a specific post in their news feed.Page reach is the number of people who saw any of your post content during a given period of time (daily, weekly or monthly).. Get the tie-it-all-together social media plan your marketing strategy has been missing. Organic reach on Facebook and other platforms used to be far higher than it is today. Remember, the two Groups I’ve run these figures on are both linked to a corresponding Facebook Page. content that motivates people to engage with your page's posts. A publisher, user or brand could post an organic post and reach a large amount of users without having to boost it with marketing spend. How to Calculate Social Media Reach. Comments . Let me know your Group’s reach in the comments! Meaning for every 100 people who liked a Page, only four of them actually saw a post in their News Feed. Your organic reach metrics can help you identify ways to improve your content’s organic visibility. Post reach is the number of people who saw a specific post in their news feed.Page reach is the number of people who saw any of your post content during a given period of time (daily, weekly or monthly).. So recently, we looked into 2,810 Facebook Business Pages to find out what engagement on Facebook truly looks like amongst dozens of industries of different fan sizes. On your spreadsheet, look at the Lifetime engaged users column. Engagement. We calculate it from frequency_distribution_map. And you can’t help but wonder: It’s frustrating when it feels like nobody is seeing your posts. Post reach and page reach, for example, are different and have different weight. The first column is for Total Reach. As reported by a Facebook representative, your page’s fans can see your ad up to 4 times a day, and non-fans could be exposed to an ad up to 2 times a day. So - you want to make sure the images you share on social media are all the right sizes, so they don't show up looking all wonky with busted cropping and whatnot. (And it’s free for a limited time! Unlinked Groups might have higher or lower reach. Average number of videos published per page (Q1 2017): 24; Average percentage of views from paid Facebook advertising: 14% Based on this stat, I can assess that we reached about 11% of our existing fan base with this post. This video course includes 6 short modules and 6 downloadable worksheets to step up your game and start treating social media like the valuable marketing channel it is. Unfortunately, Facebook doesn’t make it easy for you to find this information. Learn how to calculate your Facebook advertising budget as there are no hidden or surprise costs. If the title made sense to you, congratulations, you must already be quite familiar with Facebook paid media analysis. So, if you make a post and 100 people look at it, your reach is 100 people. Daily Reach estimate: The number of people we estimate you'll reach in your audience, based on factors like your bid and budget. Facebook Engagement Rate = (Engaged Users x 100) ÷ Total Reach Where Do I Get These Numbers? Then we updated the post in January 2017 when the average reach was 8.92%. While post captions are fantastic places to grab someone’s attention, the power of captivating visuals can’t be overstated. How can you get a better engagement rate? If your nonprofit does not pay for advertising on Facebook, your nonprofit can keep it simple and use the rounded-to-the-nearest-hundred numbers. I've found another way to get these stats from our friends at AgoraPulse -- it's called Facebook Page Barometer. Facebook recommends ad sets that will reach 1-3 million users. (Hint: If you need a refresher on how to access Facebook data beyond what you get on your Insights tab, this shows you what to do.). Figures are for the first 28 days after a post's publication and include people viewing your post on both desktop and mobile. Facebook uses this to create an optimized bid based on your objective. Saved Posts . Calculate Media Value. Here are some ready-made resources to help you do just that: © 2011-2021 Post Planner, Inc. All Rights Reserved. One of the ways to calculate social media reach is to use a social media monitoring tool, for example Brand24. Platform. For example, you can sort all of the updates in your sheet in order of engagement rate, so you can easily pick out patterns in what people liked the best, the least, and so on. Up until February 2018, the reach metric took into account how many times your content has been loaded in individual news feeds. For example, if you want to add every number in a column between cells B3 and B50, you would enter =SUM(B3:B50) into an empty cell. So Facebook Reach is simple & actionable -- the best kind of metric! Sometimes it seems like you’re the only person who doesn’t have the whole thing figured out – like there must be one simple, glaring thing you’re doing wrong and just need to fix, like plugging the hole in a sinking rowboat. Calculate your social media reach with MarketBeam and find your Company's Facebook and Linkedin Social Media Marketing potential! Let’s start by explaining what reach is, what views are, and the difference between the two. Message phrasing (A question? Post reach and page reach, for example, are different and have different weight. Facebook Reach is one of the metrics you hear about a lot when it comes to Facebook reporting. If the title made sense to you, congratulations, you must already be quite familiar with Facebook paid media analysis. Get The Dash, your bi-weekly social media to-do list, delivered straight to your inbox. These two reach metrics can be deceiving or confusing. Narrow audiences can be expensive to reach. The higher your budget, the higher your Potential Reach. Engagement Rate For Facebook Engagement Rate on Facebook for a post is calculated as the number of Engaged Users divided by the total reach … Thankfully, you no longer have to be a math wizard to estimate reach when media planning. First, use the Post Data spreadsheet you can download directly from Facebook (again, here’s how) to add the reach for every update you post to your Page over the last month. As part of the July 2016 upgrade of the Bionic Media Planning Software (version 2.29) new “Reach %” and “Reach #” fields now do the calculations directly in your media plan. If you run a Facebook Page, then Reach is a metric you MUST pay attention to. Engagement. Facebook will always make adjustments to its algorithm but one constant remains: Writing quality content that people WANT to engage with – while varying that content and posting it on a regular schedule (thanks to your easy Facebook scheduler) – has literally never been more important! Wrap up *** Note -- the other lower Reach numbers you see in the image are due to an ultra targeting strategy that we're using for our link posts -- ie. For the most part, Organic reach happens with your fans, in the newsfeed. So download your data from your Facebook Insights tab, compare it to the average, and see exactly how you’re doing compared to the other Pages out there! Let’s say your total organic reach for the month is 50,000 users. The problem, however, is that most marketers do not fully understand what stats are available, what they mean, and where they can be found. To access them, go to your Insights & click on "Export data": Once you do this the lightbox below will open: Once you open the downloaded spreadsheet, you'll see pretty quickly that the spreadsheet contains a firehose of data -- so don't get overwhelmed. You peek at the organic reach for every Facebook update you post, and the numbers aren’t what you’d hoped. Facebook Insights is one of the most powerful Facebook marketing analytics tools available.. (Remember to look at organic reach, not total!) Enter a sum formula into a blank cell to calculate a total. Once you've looked at the Organic Reach & Fan Reach numbers for your posts, you should have a much clearer idea about which posts are working & which are not working. STEP 2: Divide the reach by your total number of followers and multiply by 100 to get your post reach percentage. These two reach metrics can be deceiving or confusing. Use it to work out your Facebook Engagement Rate as well as derive the total reach and engaged users you would need to get a specific Facebook Engagement Rate. Organic reach is the reach Facebook gives you for free. There are hundreds and hundreds of … The numbers in orange are the average numbers for pages with less than 1000 fans that have also connected to the AgoraPulse Barometer. Here’s the Correct Formula to Calculate Your Average Facebook Post Engagement Rate Published on July 11, 2014 July 11, 2014 • 156 Likes • 76 Comments Facebook statistics Insights is an endless database of information that you can use to the benefit of your business. Divide that by the number of updates you posted (let’s say 20 updates), and you’ll get an organic reach of 2,500 users per post. Average reach for a native Facebook video: 16.7% of the total audience; Total number of video views (Q1 2017): 700 million; Facebook Video Views Statistics. Properly understanding reach tends to be a source of … In short, your Facebook reach is simply the number of unique users who see your post or page, regardless of whether they engaged with it. Well, that’s the other nice thing about spreadsheets like this – they make it easy to identify what’s working and what isn’t. Enter a sum formula into a blank cell to calculate a total. Sure, some people dispute the importance of Reach, claiming that other metrics are more important. Divide the average number of users reached per post by the average number of total Page likes, and you’ll have your average reach. Among many features within the tool’s panel, you get the chance to measure the social media reach of social media posts, hashtags and accounts on Facebook, Instagram and Twitter. Using the above on-page and Excel methods to get your Reach numbers can be daunting & confusing -- especially for busy page owners like yourself. It doesn't included non-fans. By following these 20 secrets you'll reach more people and grow your Facebook page. Pay attention to factors like: Don’t be discouraged if you don’t recognize any immediate patterns – especially if you’re looking at a relatively small period of time, like a single month. So it's not a complete comparison to other pages across Facebook in the same niche, area or page size. Add them up (hint: use the sum function instead of doing it manually) to get your total engagement for the month, then divide that number by your total number of people reached to get your engagement rate. Reach includes both paid reach (from ads) and non-paid reach (organic and viral reach). Josh wrote a great post about this Facebook targeting strategy HERE . The reach metrics will be displayed using percentages of fans, making it easy to compare the performance of one post against another. How Do I Claim My Facebook Page Username & Vanity URL? So now you know how your reach compares to the average – but reach isn’t the only thing that matters, either. How to Estimate Reach with Bionic Media Planning Software. We discovered that, globally, the average page engagement rate on Facebook is 28.3%, while the average engagement rate per post is 3.22% and the average engagement on reach is 0.09% . Try going back to your Insights page and exporting data for a broader range, like several months, and you may notice things that weren’t apparent in a smaller data set. Potential reach is an estimation of how many people are in an ad set's target audience. For example, the report we are using as case study has a lot of influential accounts in it. As of today, Facebook calculates reach based on how many times a post enters a person’s screen. If not, don’t worry, you will soon find out what Earned Organic Reach is on Facebook and how you can actually calculate its money value.. Also Read: Facebook Explains Why Organic Reach Is Declining We all know what reach is, it’s basically the number of people your … Reachrepresents the number of people who have seen any post published by a Facebook Page (regardless of the place where the content was seen, e.g. Then in January 2018, Mark Zuckerberg made another huge change to the algorithm. This article can guide you through that maze. Here we can see that 3,724 of those 3,918 were fans. What is IGTV (Instagram TV) and How Do I Use It? Not by a long shot. Today, we’ll talk about what exactly marketing reach is, why it’s important, and how to calculate it using a basic formula. This update to a classic post talks about what is a “good” reach on Facebook and how to think about reach in the brave new world of the latest algorithm updates. Use this data to increase your reach. Just click on the big orange button: Once you've allowed the app permissions & connected, you'll see all the pages you admin. 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